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How Long Does It Take to Produce a Video?
Video production time is not just shooting or editing hours. The useful distinction is active work versus calendar time.
✦ TJCW · Resources & methods
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Video production methods, field notes, and social media trends — by and for production teams.
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MethodsWhy vertical video has become a production problem as much as a creative one
75% of online video views come from mobile. Platforms built their algorithms around 9:16. The question is no longer whether to make vertical video — it's how to keep up.
MethodsThe brief exists. The pipeline doesn't know it.
In most production teams, the brief exists. It's in a Google Doc, an email, a Slack thread. The information is there. And yet, the moment a video enters the production tool, someone has to re-enter it.
MethodsHow many videos should you post per week, and why the answer is a production problem
TikTok recommends 1 to 4 videos per day. The average brand posts two per week. That gap isn't a conviction problem — it's a pipeline problem.