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How Long Does It Take to Produce a Video?
Video production time is not just shooting or editing hours. The useful distinction is active work versus calendar time.
Video production methods, field notes, and social media trends — by and for production teams.

Video production time is not just shooting or editing hours. The useful distinction is active work versus calendar time.
Methods75% of online video views come from mobile. Platforms built their algorithms around 9:16. The question is no longer whether to make vertical video — it's how to keep up.
MethodsIn most production teams, the brief exists. It's in a Google Doc, an email, a Slack thread. The information is there. And yet, the moment a video enters the production tool, someone has to re-enter it.
MethodsTikTok recommends 1 to 4 videos per day. The average brand posts two per week. That gap isn't a conviction problem — it's a pipeline problem.