Video production methods, field notes, and social media trends — by and for production teams.
Generative AI video is making audiovisual production easier to access, but it does not solve attention, brand coherence, or editorial strategy. A 2026 field report.
MethodsAI has absorbed 25–35% of an editor's mechanical work. It hasn't touched the editorial judgment that makes up 70% of the craft, and the productivity gain doesn't create the capacity people think it does.
MethodsThe break-even sits around 100–150 videos per year, but the number is misleading. Four things a pure hourly-cost calculation misses, and the hybrid option people rarely pick.
MethodsThe question is badly framed. The honest range runs from one hour to more than a day depending on finish level, and a handful of factors really move the dial.
MethodsHanding 'a few extra videos' to a comms coordinator is asking for a quarter to half a job without saying it. The math no one does at hiring time, and why skill isn't the real issue.
MethodsCapacity, coverage, frequency: a video team serves two of the three. The arithmetic behind why opening one more channel degrades all the others, and how to set the hiring threshold.
MethodsBatching the shoot isn't an efficiency trick — it's what makes multi-channel production sustainable. Three concrete reasons, one of them much heavier than the others.
MethodsThe 'videos per month' counter lies. Why you should switch to person-days of post-production, and how to read the resulting coefficient without confusing it with a verdict.
MethodsVideo production time is not just shooting or editing hours. The useful distinction is active work versus calendar time.
Methods75% of online video views come from mobile. Platforms built their algorithms around 9:16. The question is no longer whether to make vertical video — it's how to keep up.
MethodsIn most production teams, the brief exists. It's in a Google Doc, an email, a Slack thread. The information is there. And yet, the moment a video enters the production tool, someone has to re-enter it.
MethodsTikTok recommends 1 to 4 videos per day. The average brand posts two per week. That gap isn't a conviction problem — it's a pipeline problem.